Google Produces Incredible Latest results for Window Installation Companies
In relation to marketing, everything you do has to measurably produce results. There are plenty of factors that go into getting solid results including business niche or marketplace, as well as the tips and strategies We are detailing are a fantastic method for Toronto Lead Generation to find out solid, measurable growth. Medical Spa Lead Generation
We’re experienced with our Toronto Leads generation clients INCREDIBLE results! From 5-10 high-quality leads a week to tripling our clients sales from $50,000 to $150,000 in the still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are really the 20th century method of gaining exposure and generating leads for window replacement businesses.
These antiquated old types of advertising are all Interruption Advertising, and thus you are trying to Interrupt as many people as possible with your message and hopefully you find a few that are interested.
These methods are archaic at attracting a person's eye of potential clients and are wasteful in comparison with Google AdWords.
There is no greater option to finding a quality local lead than if someone else from your local area:
Does a Search engine for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it can and business niche)
Finds your ad at the top of the page
Clicks on your own ad
And then one minute later calls your company
Someone searching for your business on Google is more likely planning to hire you on the area or maybe within a week.
These are searching on Google because they need your services right this moment and are much further along within the buying process than someone who you are trying to prospect with “Interruption Advertising”.
Anybody containing ever been involved in any kind of sales or marketing sees that there is a HUGE difference between if somebody is searching for you, finds you, and calls you…
In contrast to you trying to prospect or “cold call” or “interrupt” people with your advertising.
There's simply no comparison from the quality of the lead.
Possibly the Best Advertising Platform Ever.
Advertising on the internet is 100% and completely measurable so you'll know EXACTLY what your return (ROI) is that's unlike many other forms of marketing like TV and Billboards.
Adwords (Google’s advertising platform) is the foremost thing that ever happened to the advertising world and business owners because you have an incredibly powerful tool for your use.
Google AdWords advantages of beautifully executed timing when delivering ads to people who are already looking for your glazing business, delivering you transparent window installation/replacement and window repair prospecting results while you can track exactly what your return on investment is.
There are several entrepreneurial business owners who have built multimillion dollar businesses using Google AdWords as their primary means of generating new business.
There in fact is nothing else like it these days. If there was, remember that, I would be using it and suggesting that you simply do too.
Generating Leads Online with Pay per click
What people need to realize up front is that Google makes over 90% of their money through AdWords.
Google does not make their through organic search engine results or SEO (more about SEO later). Thus, Google WANTS that you advertise and they i would love you to get good results so that you keep spending increasingly more money on advertising every single year after year.
MYTH: “Ya, but no-one clicks on the top ads…”
A lot of businesses and professionals which i have worked with over the this misconception that no-one clicks on the ads that appear near the top of search results.
This couldn’t be further from the truth. It’s true that a lot of people click the first or second organically generated result. However, in accordance with a recent eConsultancy survey “41% of folks didn’t even realize they were clicking on ads in those first three to five results”.
Furthermore, you only have to have a small percentage of people to select your ad to possess more leads than it is possible to handle.
If you believe that no-one clicks on ads and they are unwilling to make the investment in a strong AdWords campaign, you’re cutting yourself faraway from a huge source of solid leads generation.
SEO vs AdWords
Search engine marketing (SEO) is a good longer-term advertising strategy because it takes a lot of time, money, and effort to organically rank high in search results on the internet for any valuable keyword.
For instance, let’s say you’re a lawyer that is certainly fresh out of school, you’ve moved to a city or town and therefore are looking to get established. I’ve got not so good news for you, you’re probably going to fail at ranking at the top of search results through SEO.
Do you understand why? Because every other lawyer locally or city that is certainly practicing in the same division of law as you does the exact same thing!
Chances are those other lawyers or attorneys are already established and also have been running a strong SEO campaign for a long time. You’re simply going to have invest for 9-18+ months before out-ranking them.
You'll find so many examples of business owners that spent $1,000s a month on SEO for over a year and still didn't rank in the top five results on page 1 (that's where most of the traffic is) of Google because of their desired keyword.
If these companies would have taken that same money and invested it into Ppc, they would have received new leads and new clients from the start!
Which means they will barely have come out of pocket because they could have turned a return in the first month and then just reinvested those profits.
WARNING: How are you affected When (not “If”) Google Changes It’s SEO Algorithm?
Think about it… Would you rather pay $1,000 per month for a year in order to “possibly” get on page one for your desired keyword… And then if Google changes their SEO algorithm again you could lose it all overnight with no warning!
… Or, can you prefer to instantly be at the top of the search results for A huge selection of different keyword variations (not really a couple of keywords just as in SEO)… And have new leads and clients coming in your door straight away?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I enjoy working on Google AdWords more than any other form of advertising media since run a simple test campaign for around a week, spend only some hundred dollars, and see instant results.
When that particular week test is performed, you’ll have a ton of data suggesting what keywords worked, the amount of clicks you got, what number of leads came in, and the way many new signed clients you've got retained for the money spent.
Following that you can refine your AdWords campaign even more by continuing to split-test ads and deciding how much you want to expand your campaign.
For example if you spend $1,000 and also you make back $5,000… Well then the following month you may adequately want to spend $5,000 to make back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, that happen to be expensive formats that one could spend $10,000s and be clueless to how poorly or well your ad did.
If you want to see serious results which are reliable and measurable, you have to be on AdWords.
AdWords may be the KING of Local Advertising
Google LOVES local businesses and they offer you a huge advantage when advertising on his or her platform.
How to Use Your neighborhood Advantage
First off, Google enables you to integrate your Google Local account using your AdWords account. Therefore when people from your specific geographic area are searching, your ad will probably be much bigger than other ads together with your phone number and address there in the ad!
It could be an old adage and in the world of internet marketing, size does matter. If the ad is larger, people are going to notice first, if the ad is well formatted they’re likely to read the details, so you know what they’re going to probably do next?
They’re planning to click on it!
Because you’re local, where you are information is going to show up in the ad (whenever you integrate your Google local account). You’re likely to see a much bigger rise in leads contacting as well as making appointments for the services.
NOTE: Above image can be an example of a client of mine and you will see his one ad is actually 3x the size another ads. Really, how can they compete?
So just by taking the time to properly integrate your Google Plus Local account, you’re going to see an increase in business!
Why Most Business people FAIL at AdWords
Another key element to the success of the campaign is split testing multiple ads to get the ones that get the actual highest click through rate (CTR).
Most businesses that try to do Adwords on their own fail since they don’t have a good high converting web page (more on that soon) and/or they haven't split tested multiple ads to raise their click through rate.
Google will in reality reward you for having a rock solid AdWords campaign which is getting lots of clicks!
In case your ad is creating a lot of clicks that will your business through Ppc Toronto Lead Generation they'll give you a cheaper cost-per-click (CPC)… rewarding you to have great ads which are getting lots of clicks because it tells Google that you're relevant to the searcher.
Basically the more clicks your ad gets, the less you pay each click. Incredible isn’t it.
3 Common Mistakes to Avoid
If you’re on board and are ready to lengthy AdWords campaign the attention and care it deserves, you may still find some things I feel you need to be implementing and some undesirable habits I want you to avoid.
First thing’s first: When someone clicks on your ad, what page/website can you send them to?
You could be thinking that you’ve spent a bunch of money on a slick looking, informative website that’s the right place to send your traffic and lure clients. Right?
It looks like a reasonable idea, and it’s actually bad idea because surprisingly, you’re far more likely to lose clients if you’re routing your entire ad traffic to your main website!
You MUST send AdWords people to a “landing page”. Yes, you must have one of those single page, simple, easy to read landing pages that invites the chance to take action now.
Why? Because you have 8 seconds before you decide to lose your prospects attention!
That’s right, as outlined by a recent Microsoft study, our attention spans have dropped from about 12 seconds to 8 seconds, and for comparison a Goldfish has an attention span of 9 seconds.
Thus your “landing page” has got to get the person that made itself known yet your ad to do this right away before they get depressed by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping within their office…
If your traffic is being routed in your main website, you run a constant risk of that visitor never doing it! That’s right, they didn't:
1. Pick up the product
2. Fill out an e-mail form
You just lost a possible client.
High-converting landing pages are particularly designed using a proven template to really get your prospects to do one thing… Grab the phone and phone you now!
So remember, three important mistakes in order to avoid making in your marketing are failing to:
3. Split test your ads. Sure, you might be getting some clicks, there's a chance you're seeing some incoming business, which doesn’t mean you couldn’t be doing better!
4. Start using a high-converting landing page. Your slick, expensive looking main web site is not enough to draw in new business to your practice. A squeeze page is essential for getting those people looking to retain your services to pick up the phone and schedule an appointment.
5. Setup your AdWords campaign correctly. This I mention in passing being a mistake only because it can impact your results. Proper campaign setup is crucial to the success of your campaign.
As you may have seen by now, I love Google. I really like their AdWords platform and also the infinite amount of potential it provides.
Google: Biggest, Best, & Growing
Google, for great reason, has become the largest google search in the world. It offers entry to an unprecedented volume of information, and it also is the number one way for businesses for generate leads - and that is so true for the Toronto Lead Generation companies we work with.
All you need to do is understand the growth chart for the last 10 years to see this.
You could have been able to ignore the possibilities that Google earned 2008, and maybe during 2009, and when you see their rate of growth double and triple over the last few years alone.
You must realize that Google is not going away soon, and is probably only buying bigger and better at their business by implementing new advancements to AdWords.
Within this day and age, if you fail to perform Google, you’re probably going to stay behind. Here’s to your future success! Medical Spa Lead Generation